Niche Marketing Basics

Hey all, Happy new year and hope everyone is well!

This is a quick post regarding niche marketing, which is in the eyes of most is an art form these days and can be very prosperous..

The word ‘niche’ is defined as: “A special area of demand for a product or service”. ‘Marketing’ is defined as: “The opportunity to buy or sell”. If you put the two works together, niche marketing means buying or selling a product or service in a special area of demand. All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general.

Oftentimes big businesses use niche marketing. For example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the home computer user while at the same time advertising single function machines to large businesses.

One of the things that make niche marketing so attractive to sellers is that their advertising budgets go further. It costs less to advertise to a specialized market than it does to advertise to a broader market.

Niche marketing must be designed to meet the unique needs of the targeted audience. Niche marketers must tailor their product to meet those unique needs. If, for example, you have designed a product to make poodle grooming easy enough for the untrained professional to do it, those who own poodles will be most interested in your product. Those who own Blood Hounds or cats couldn’t care less. If you have written an e-book that will explain how to start and succeed at an online business, those who are looking for that information are your niche market. Those who are happy doing what they are doing are not interested at all.

Niche marketing is a very effective and cost efficient way to advertise and sell specific products or services to a specific audience or, hopefully, buyers of that product or service.

Alex

Internet Marketing Basic Summary

Ok so what is internet marketing?

Most of you who are reading this are more than likely in this area of marketing, but do you understand exactly what you’re part of?

Internet marketing is, in very basic terms the act of selling online, both to individuals (B2C) and to other businesses (B2B). Exploring the idea thoroughly and seeing how it takes place however is something we’ll cover in posts to come. The main reason for this is that the internet is still young and is constantly growing. Internet expert Vinton Cerf once said that “a year in the Internet business is like a dog year… Equivalent to seven years in a regular person’s life. In other words, it’s evolving faster and faster.”

Internet technology is always giving new chances for businesses to add to their sales strategy and content. Also, more and more people are buying computers off the high street due to the drop in recent prices; resulting in usage of the internet rising dramatically. As more people go online, the demographic is changing, and focusing sales efforts on the rich (who have disposable income at their finger tips) isn’t the only goal of internet marketing. Today internet businesses must plan to sell to all economic levels.

The Use of the big search engines such as Google and Yahoo can provide sellers with an idea of what products people look for. This offers a big chance to know what is needed on the market. To emulate the advertisements shown on television or radio, markets use pop-up windows and advertising placed directly on a website. E-mail has proven to be a wonderful means of selling, but this usually only proves successful after a business has established a good relationship with the customer.

People are spending more time on the internet daily, and their numbers are growing. This is easy to figure out why: the easy access to the internet, added to the increasing ability of the internet to aid completion of tasks, has allowed for all manner of business to be completed with the click of a mouse. Many chores no longer need to be done by hopping in a vehicle and taking a drive. This means relationships are increasing through the internet, and as they grow, the internet sales have risen into the billions of pounds. Better technologies, and more traffic, are pointing to a future for internet marketing that is out of this world.

Thanks for reading
Alex